WP SEO 101

March 17, 2021

What is SEO?

SEO stands for “search engine optimization.” In other words, it is the process of improving your site so that search engines can show your website to relevant searches.

If your site is going to visible more and more for the keyword your site can get a lot of traffic and you can improve your business.

What is WordPress SEO?

WordPress is the most popular open-source content management system (CMS) to create websites. Do you know that WordPress powers over 40.0% of all the websites on the Internet?

With WordPress anyone can build a web site easily and you can use WP to implement SEO best practices.

WordPress SEO is the way how you are going to apply SEO concepts to your WP driven website

75% of the SEO is automatically done by default WP. But you can use the plug-ins like Yoast SEO, All in One SEO, Rank Math to do better SEO for WP site.

SEO best practices with the WordPress

You can apply the following SEO best practices with WordPress very easily.

1. Add headline with H1 Tag

You can easily edit the H1 with the WordPress editor. Most WP themes automatically add the H1 tag to your blog post title

2. Add subheading with H2

See whether you can include your target keyword in one of these subheadings. Do not try to do the keyword stuffing. All your subheadings should look natural to your readers.

If your subheading does not look normal with the target keyword you can ignore that and leave the subheading with meaning full text to your audience

3. Title and meta description

This is called the meta title and this is very important to get a good ranking. You can use the default editor to add the title for your post or page.

Good title is one of the key elements to appear your article in Google search results page.

Having a good meta description for your post can leads to get higher CTR. Google also recommends writing good meta descriptions to your post. Sometimes Google may overwrite your meta description.

When you install WP SEO plug-in you can edit this meta description easily

4. Keyword Frequency

How many times are you going to use the keyword or phrase in your post?

You can use it 3 times or 5 times depending on the length of your article. Google does not like that you use the same keyword several times in your post. But when you apply this method to your post you can experience the end result

5. Use External (Outbound) Links

External links from your post will help google to decide the content of your page. You see this experiment to see the validity of using the external links to quality post

You can simply add links with your WordPress Editor by selecting and right click on the text.

6. Use SEO friendly URL

We have in depth guide to create SEO friendly URL with WordPress

  • Mata Tags
  • H1, H2, etc
  • Image Optimization
  • Keyword Optimization
  • You can use the target keyword in the first 100 words of your article. (This is an old school method but it still works)