WordPress SEO 101

Learn WordPress SEO from Zero to Hero
Last Updated:June 23, 2021


Keyword Theming
Site Architecture
Content Creation
Content Optimization
Content Promotion

SEO best practices with the WordPress

You can apply the following SEO best practices with WordPress very easily.

1. Add headline with H1 Tag

You can easily edit the H1 with the WordPress editor. Most WP themes automatically add the H1 tag to your blog post title

2. Add subheading with H2

See whether you can include your target keyword in one of these subheadings. Do not try to do the keyword stuffing. All your subheadings should look natural to your readers.

If your subheading does not look normal with the target keyword you can ignore that and leave the subheading with meaning full text to your audience

3. Title and meta description

This is called the meta title and this is very important to get a good ranking. You can use the default editor to add the title for your post or page.

Good title is one of the key elements to appear your article in Google search results page.

Having a good meta description for your post can leads to get higher CTR. Google also recommends writing good meta descriptions to your post. Sometimes Google may overwrite your meta description.

When you install WP SEO plug-in you can edit this meta description easily

4. Keyword Frequency

How many times are you going to use the keyword or phrase in your post?

You can use it 3 times or 5 times depending on the length of your article. Google does not like that you use the same keyword several times in your post. But when you apply this method to your post you can experience the end result

5. Use External (Outbound) Links

External links from your post will help google to decide the content of your page. You see this experiment to see the validity of using the external links to quality post

You can simply add links with your WordPress Editor by selecting and right click on the text.

6. Use SEO friendly URL

We have in depth guide to create SEO friendly URL with WordPress

  • Mata Tags
  • H1, H2, etc
  • Image Optimization
  • Keyword Optimization
  • You can use the target keyword in the first 100 words of your article. (This is an old school method but it still works)

WordPress SEO fundamental

  • Search engine positioning
  • SEO vs SEM
  • Search Engine Ranking Factors
  • SEO Metrics (How to measure the success)

Technical SEO with WordPress

On Page SEO

Content and WordPress SEO

SEO Audit

Woocomerce SEO

Structured Data

Measuring and Tracking SEO success

SEO Glossary

1 Create and update your sitemap

WordPress SEO Ranking Factors

Factors(things)  you can control with WordPress

Keyword in introduction

Keyword density

You have to distribute the keyword around the article and you need to use the synonyms. Do not do keyword stuffs but identity the intent of the user and create valuable content for the user.

11. Keyword in Title Tag:

Place your primary keyword on the title of the page or post. Although this is not a ranking factor it is a good SEO signal. You can edit the title with Yoast, Rank Math and AIOSEO.

Further Reading

12. Include the keyword beginning of the Title

Yoast and Rank Math plugins highlight and give some score for title and meta descriptions.

13. Keyword in Description Tag

You can include your primary keyword in meta description and try to include it at the beginning.

Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google’s ranking algorithms for web search. 

Meta descriptions can however impact a page’s CTR (click-through-rate) on Google SERP.

Further Reading

Include your best copy for the description

Keyword in URL

Further Reading

How many internal links?

How many outbound links?