WordPress SE0 Audit in 13 Steps

The most comprehensive WordPress audit checklist in the world

Why do you need Audit for your website?

You may have good content for your website but you do not have enough organic traffic to your website then you should go for an SEO audit and find out the reasons for not getting organic traffic to your website.

If you believe in following three things then you should get your SEO audit report from our team.

SEO Tools

Google Search Console

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Technical SEO

Site Architecture

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Sitemap

You can have two sitemaps for your website. One is the XML sitemap and the other one is the HTML sitemap.

Check your website has the sitemap

Normally, the website has the sitemap at the root level and the name of the sitemap as sitemap.xml. On this website, we have the site map at https://www.techiecontent.com/sitemap.xml

Check the robots.txt file.

Check on the Google Search console.

You can login to the cPanel and go to the File manager and check the root of the WordPress.

If you do not find the sitemap you have to create it. You can install Yoast or Rank Math SEO plugin and then create the site. Finally, you have to update on robots.txt file and submit the sitemap.xml via Google Search Console.

Check sitemap has changefreq and priority tag

Google does not take these attributes into consideration. If your sitemap has these attributes please remove them from the sitemap.

Check if the sitemap has the parameter

Check if the website has an image sitemap

Check if the website has a video sitemap

Index and Crawling

Recommended Reading :

Index and Crawling

robots.txt

This file is located the root of your website

Basically, robots.txt has instructions to tell search engine spiders not to crawl some pages or some sections of your website.

This file has the path to sitemap.xml file

WordPress Security

Security of your website is very important because Google blocks more than 10,000+ websites per day due to security issues.

WordPress security is a big topic as there are a lot of things you have to do to prevent attacks from hackers and vulnerabilities.

  • SSL Certificate
    Install the SSL Certificate to run your website over HTTPS
  • Update WordPress Core
    Update the WordPress with latest version
  • Latest PHP version
    Update PHP with latest version
  • Managed WordPress Hosting
    Host WordPress site on managed hosting service
  • SSL Certificate
    Install the SSL Certificate to run your website over HTTP
  • Update WordPress Core
    Update the WordPress with latest version
  • Latest PHP version
    Update PHP with latest version
  • Managed WordPress Hosting
    Host WordPress site on managed hosting service

On Page SEO

Keyword Analisys

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Title Tags

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Meta Description

Description should be the expanded version of your title and it also should have compelling text that will bring users to your website.

Please make sure they have met the following criteria.

  • Include the primary keyword whenever possible
  • It should go align with search intent
  • Add the curiosity to the text
  • Should be 160 characters long

You can optimize the meta description with Yoast and Rank Maths plugin easily.

On your SEO audit report, you can check out all these

Recomended Reading: Guide to meta description

SEO Friendly URL

Are the URLs of your website super short and simple?. So you have to audit all URLs of your website. You can check those URLs match with the following criteria. In WordPress, Slug plays an important role when it comes to SEO.

Image SEO

Content Audit

Site Architecture

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Performance

Site Architecture

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Backlinks

Site Architecture

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Security of your website is very important because Google blocks more than 10,000+ websites per day due to security issues.

WordPress security is a big topic as there are a lot of things you have to do to prevent attacks from hackers and vulnerabilities.

This file is located the root of yoour website.

Although you have a website with great content and awesome graphics sometimes you will not get enough traffic to your website. The main reason behind this is the technical issues with your website. So search engines will not understand your website fully and your contents are not aligned with the search intent.

You have to inspect many places on your website to check many things and that is why you need to do an SEO audit for your website. When you are doing SEO for your website you have to keep track of what you have done and you have to remember those and measure the results against those changes.

So our SEO Audit report reveal all the strength and weakness of your site

In my audit report I will audit following things of your website.

  1. General SEO audit
  2. Technical SEO audit
  3. Content audit
  4. UX audit
  5. Backlink audit
  6. Site Architecture Audit
  7. Pagespeed audit
  8. Indexation audit
  9. Keyword research audit
  10. Schema markup audit
  11. Google my business audit

Some of the items are quick fixing and some need assistance from an expert SEO guy.

Why do you need Audit for your website?

You may have good content for your website but you do not have enough organic traffic to your website then you should go for an SEO audit and find out the reasons for not getting organic traffic to your website.

If you believe in following three things then you should get your SEO audit report from our team

1 Do you know how powerful SEO can be for generating traffic and revenue from your website. So SEO is the best marketing strategy to bring 

2 Do you know the relationship with great content and search traffic? Although you have awesome contents in your website you are not getting enough traffic to generate revenue. Then you are doing something wrong on your website. Our SEO audit report will reveal all the details need to fix those issues

Will an audit help to bring traffic?

Yes, you can implement what is in your SEO audit report and improve the performance in search results. You can fix the issues or implement what we have suggested, by yourself or you can hire our SEO expert developers to do them.

How to use the audit report?

Our SEO audit report is a comprehensive audit report which covers almost all factors which affect the SERP in google. Once you fix these issues you can quickly boost traffic coming to your website.

Our SEO audit report consists of issues of your websites, explanation of these issues and how to fix them by yourself.

If you do not know how to fix the issues you can contact me and I will fix the all the issues listed on the audit report.

We make our checklist manually for your clients and spend at least 5-8 hours to make this kind of unique checklist for your website.

Site Architecture

Site architecture of a website is how your pages are structured and linked together. Good site architecture allows users to navigate through the site as well as search engines can crawl through the site easily and understand the content of the website.

If your site has got good site architecture you can achieve the following things

  • Google can crawl your website easily and index all the pages
  • User can reach any page quickly
  • Build link authority on your site

Technical SEO

Google is unable to crawl your website if your site has got technical issues. So technical SEO is very important if you want to get a higher ranking in Google. 

There is a misconception that technical SEO is hard to implement but that is not true.

In technical SEO, we cover the following topics.

Robots.txt file

This is a text file and you can tell the search engine where you are allowed and not allowed to access your site.

If the search engine does not need to crawl certain parts of your website you can specify it inside the robots.txt file.

For example, if the admin section does not need to be crawled by the search engine you can use the following robot.txt file.

If your website running on WordPress CMS you can add the following text to it

Fix crawl errors


SEO Audit Checklist

What is an SEO audit?

An SEO audit is the process of checking out your website against ranking signals and SEO best practices, to see how well it is performing on search engines.

How do you do SEO audits?

If you want to do an SEO audit you have to have an audit checklist first. You can check each item in the Audit checklist aginse your WordPress website.

You have to do this manually and automatically using SEO software tools.

Outcome of the SEO audit is a lengthy report and this audit report should have the current SEO state of your website and suggestions to improve your site.

Normally an SEO audit report is technical but If you are running your website on WordPress platform you can have a very simple audit report. Because all the hard parts and fixing are already completed by the WordPress team.

Most SEO experts say that WordPress has already done 75% of the SEO for you. So what is remaining for you is to improve the SEO with your content.

What is the importance of the SEO audit?

SEO audit is important due to the following reasons

SEO audit can help you to understand how well your site is performing 

Keep your SEO strategy upto date

Find out the weakness

Diagnose the problems early before harming your website

Measurability of your SEO work, how well your website performing against the SEO efforts you put

Identify key areas to focus and prioritize them

You can access the competitor’s site and identify the area where they are strong

What is SEO analysis?

What is an SEO audit checklist?

SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. Normally this is a sheet with a list of items.

If you use WordPress to write blog posts then you are done with SEO 70%. You do not have to worry much about the Technical SEO audit.

SEO Audit checklist templates

There are tools to do SEO audit audit but most of the tasks you have to do manually.

When you do SEO audit there are two cases you have to identify

  • Existing sites 

Performance boost

  • consolidate the existing traffic
  • uncover the traffic opportunities
  • New sites 

If you have new website you can follow the guideline in the checklist so that your content align with SEO best practices

Improving existing content easy than creating fresh content ( You need to audit the content properly)

Some of the works are page specific and some of the works are sitewide.

SEO tools for Audit

No single tool does the all work for use so we use several tools to produce the comprehensive SEO audit report

Some of the Auditing Tools That We Use

  • Google Analytics
  • Google Search Console
  • Majestic
  • Ahrefs
  • Beam Us Up SEO Crawler
  • Pro Rank Tracker
  • SEMRush
  • SEOptimizer
  • Screaming Frog

Technical SEO

  • Architecture
  • Sitemap
  • Index and crawling
  • Robots.txt
  • Http / https

On Page 

  • Keywords analysis 

Goal

  • Identify whether your current keywords are working well and you need to improve strategy. 
  • Internal Links

Goal

  • Google Page Experience

Content Evaluation

  • Quality of content
  • Content length
  • Sharable content ( for backlink acquire)
  • Analise best performing content
  • Content structure ( H1 – H6 distribution )
  • Keyword gap report
  • Duplicate

Speed and Performance

  • Google page speed
  • Core Web Vitals

Meta Data

  • Title and description

Visual Elements

  • Images and graphics

Other On-Page factors

Remove Low-Quality Content from Google’s Index

Improve Page Load Times

Ensure Your Website is Mobile Optimized

Resolve Broken Links (404s)

Find and Fix Indexing Issues

Ensure Only One Version of Your Site is Indexed

Review Your Organic Traffic

Improve Click-through Rates

Focus on improving On-Page SEO

Research Content Gap Opportunities

Create The BEST Content Out There

Review Structured Data & Rich Snippets

Analyze Your Backlinks

1

Site Architecture

  • Can you find information quickly?
  • Does your site have flat site architecture?
  • How many clicks do you need to reach a page? (maximum should be 4)
  • Does your site have an HTML site map?

Sitemap

You can have two sitemap for your website. One is the XML sitemap and other one is the HTML sitemap.

Check your website has the sitemap

Normally, the website has the sitemap at the root level and the name of the sitemap as sitemap.xml. On this website, we have the site map at https://www.techiecontent.com/sitemap.xml

Check the robots.txt file. 

Check on the Google Search console.

You can login to the cPanel and go to the File manager and check the root of the WordPress.

If you do not find the sitemap you have to create it. You can install Yoast or Rank Math SEO plugin and then create the site. Finally, you have to update on robots.txt file and submit the sitemap.xml via Google Search Console.

Check sitemap has <priority> and <changefreq> ?

Google does not take these attributes in to consider. If you sitemap has these attributes please remove them from the sitemap.

Check if the sitemap has the <lastmod> parameter

Check if the website has an image sitemap 

Check if the website has a video sitemap 

SEO Basics

Crawling and Indexing Audit

  1. Is robots.txt located at the root of your website?
  2. Is the XML sitemap file stored at the root of your website?
  3. Is there a link to sitemap.xml in your robots.txt file?
  4. Does your sitemap contain all the URLs of your website?
  5. Does your sitemap update automatically when you create a new post?
  6. Have you added the sitemap.xml to Google Search Console?
  7.  

Check when youtube your band name on the Google

Does your website comes first when you search for your band name

Reference

https://seosly.com/on-page-seo-checklist/#On-Page_vs_Off-Page_SEO

This is the good article I have seen

https://www.youtube.com/watch?v=kdUUhFSFhQ8  ( Doug’s video) – wil seosly

SEO Audit Check List

On Page SEO check list