How to craft a title that brings more click

Last Updated:June 18, 2021

What is the title tag?

The title tag is an HTML element that can be used to give a name to your website. You can see the title tag on the search engine result page.

We will see the post named What is Slug in WordPress? to understand the title meta tag.

You can add he text for title tag in HTML code as below.

<!DOCTYPE html>
<html>
<head>
 <title>What is Slug in WordPress? [Complete Guide to Create WP SEO Slug]</title>
 <meta name="description" content="Slug is a part of the URL, a name given to post on your WordPress site. Learn how to create slug and optimize to improve SEO" />
</head>
<body>
  <!-- Code Here --!>
</body>
</html>

This is how you can see the title on the search engine result page

How you can see on SERP

Why is the title tag important to SEO?

On the other hand, title tag is very important due to the following reasons.

  • to improve the click-through rate
  • when a page/post is shared on social media
  • to display on the browser tab

How do you edit the title tag with WordPress?

You can use a SEO plugin like Yoast, Rank Math, ALLINSEO to add or edit the text for the title.

Here is how you can use in Yoast

Optimize title with Yoast Plugin

The do’s and don’ts of the title tag

You can consider the flowing facts when you write title for your page or post

  • Wite title for users not for search engine
  • Include your primary keyword in the title tag
  • Should be at least 60 characters long
  • The title should be the same as the H1 tag to keep consistency
  • Your title must satisfy the search intent of your content
  • Don’t duplicate the title tag, create a unique title for every post

Why is the title not appearing on Google?

Although you write the title tag for your post or page in WordPress, sometimes Google may display the different titles on the search engine result page. Because Google may think the title is not going to match the content of the page and Google suggest the best fit title.

There is no way to force Google to use the title you have written

But, you can pay attention to below points

  • Wite the title accurately describe your page’s content
  • Write a unique title for the page and post
  • Do not stuff keyword to the title, craft a meaningful full title
  • The title should match with the search query