SEO Content Writing

Last Updated:June 8, 2021

What is SEO writing?

Epic content + SEO optimizing  = SEO content writing

This is the biggest challenge that you have to face because you have to impress the readers as well as optimize the content for search engines.

Your content should do two things

  • Answer to a particular problem
  • Append to users

SEO copywriting

Wite to solve above two problems and rank the content on Google can be considered as the SEO copywriting.

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user
Neil Patel neilpatel.com

This is the process for SEO writing

First you research the keywords and find out the topics for your content

List down keywords and topics

Find out more details about the topics and start writing the contents

Evaluate the content that you writing align with the topics and meet the search intent

Optimize your content with using SEO best practices.

According to the Brian Dean’s  1M search results Study, long-form content ranks best in Google.

Word Count and Google Position
image source: backlinko.com

For example, if you going to create a blog post for “Best Security Plugins for WordPress” then Goole knows that this query should be related to Informational search intent and it can pull the results from their database to match the query and search intent.