SEO Content Writing

Last Updated:July 17, 2021

What is SEO writing?

Epic content + SEO optimizing  = SEO content writing

This is the biggest challenge that you have to face because you have to impress the readers as well as optimize the content for search engines.

Your content should do two things

  • Answer to a particular problem
  • Append to users

SEO copywriting

Wite to solve above two problems and rank the content on Google can be considered as the SEO copywriting.

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user
Neil Patel

This is the process for SEO writing

First you research the keywords and find out the topics for your content

List down keywords and topics

Find out more details about the topics and start writing the contents

Evaluate the content that you writing align with the topics and meet the search intent

Optimize your content with using SEO best practices.

According to the Brian Dean’s  1M search results Study, long-form content ranks best in Google.

Word Count and Google Position
image source:

For example, if you going to create a blog post for “Best Security Plugins for WordPress” then Goole knows that this query should be related to Informational search intent and it can pull the results from their database to match the query and search intent.


Focus heavily on outline (You can implement a lot of on-page theory with outline)

Write content on user generated content ( Quora, Stack Exchange etc) – Find out where WordPress people are

You need a framework to create content for your WordPress Business.

Why? =>

You can repeate the process

It is well organized

it is agile

Outcome is more rewarding and smooth your contenet creation process

What is Content Creation Framework?

This is a set of tasks you have to follow before creation to post-publishing the contents.

You do need complex content framework for your company if you sell plugin, WordPress Themes or WordPress support and maintenance services.

Lets say you are running WordPress support and maintenance system.

Create different types of contents during the buyer’s persona journey.