SEO Checklist

Last Updated:January 1, 2024

The comprehensive SEO checklist provided here serves as the ultimate guide to optimizing your website for search engines. By meticulously implementing each item on this checklist, you pave the way for a substantial increase in organic traffic, ultimately leading to revenue generation.

It is imperative to approach the SEO checklist with meticulous attention to detail, as every point holds significance in influencing the overall SEO score of your webpage. From keyword optimization and content quality to meta tags and mobile responsiveness, each component plays a crucial role in enhancing your site’s visibility on search engines.

This checklist encompasses a holistic approach to SEO, addressing both on-page and off-page factors. By focusing on the intricacies of each element, you not only improve your website’s search engine rankings but also enhance the user experience, making it more appealing to both visitors and search engine algorithms.

In essence, this checklist acts as a comprehensive roadmap for webmasters and digital marketers to systematically enhance their site’s online presence. By dedicating efforts to each aspect outlined here, you set the stage for sustained organic traffic growth, establishing a solid foundation for revenue generation through increased visibility and engagement.

SEO Basics

Keyword Research

  • Identify your competitors
  • Do keyword gap analyses
  • Find primary keyword first then find your secondary keywords
  • Find LSI keywords
  • Find long-tail keywords
  • Find question keywords
  • Analyze the search intent of the page
  • Identify the keyword difficulty and search volume

Technical SEO

1 Add your site to Google Search Console

This first thing you have to do if you have not done it already. Without having Google Search Console you can not get an idea of how Google evaluates your site and what are the strengths and weaknesses of your site.

Google search console shows you lots of information related to SEO of your site.

Sign in to your Google account and go to

Then Click “Add a property.”

Choose “Website” from the drop-down menu and enter the URL of your site

Click “Continue.”and select the verification methods to verify the ownership of the site.

You can use the HTML file upload verification method.

Google Search Console
Google Search Console

2 Setup Google Analytic to access the reports

Google Analytics is a powerful tool and you can use this tool to improve the performance of the SEO.

Google Analytics
Google Analytics

How to set up

  1. Visit and log in with your Google account. If you do not have any google account you can create a new one
  2. Then fill the form you can see inside the analytic page. Here you can enter basic details and URL of the website
  3. Once you fill the form and hit the submit button you will be directed to the tracking code page
  4. Now you copy the tracking code and install it on your website

You can read this guide for setting up your Google Analytics account.

3 Check your site has Google penalties

How do you check that your site has got Google penalties?

There are several ways you can use to check for penalties

You can use the Webmaster tool

Using Google analytic

If you have penalties you have different ways to remove these penalties.

Technical SEO

4 Only one URL for your website

5 SEO friendly URL – In a WordPress site correct permalink structure.

6 Check robot.txt file for crawling your website properly

7 Look for index coverage report in your Google Search Console

8 Validate your sitemap.xml and submit to Google.

9 Check your site structure so that you can reach any page in 3 clicks.

10 Create breadcrumb menu structure

Lots of people ignore breadcrumbs but this is very easy to implement if your website is running on WordPress. This is a navigational element of your website.

Advantage of having breadcrumbs

Easy navigation for user and user can easily go back to where he came from, good for mobile search

Improve the User Experience

11 Define your canonical URL correctly

12 use hreflang tags if you use more than one language


14 Improve the loading speed of your site

There are several things you can do and we have an in -depth guide to improve the loading speed of a WP driven website.

On Page SEO Checklist

On Page SEO is all about dealing with your page content to give a better user experience to users and arrange your content so that search engines can crawl your page and index the content.

Common on page SEO optimization technique includes optimizing title tags, contents, internal links and outbound links.

Now we will see the important factors related to on page SEO.

15 Optimize the title

 Use keyword closer to the beginning of the title tag and use modifies

16 Optimize the meta description

Write unique description about the article and include your keyword this will help user identity what is inside in your page when they see your page on SERP

17 Use H1 with seed keyword

This is the main title of  the webpage. You can write simple title including the keyphase

18 Use H2 H3 H4 H5 properly to organize your content

We have the contents block in a page that is why we are using H1, H2, H3 tags in our page. What is important to google is what’s inside those tags so that google can understand the content of the page and index them for keywords

You can use the secondary keywords for the contents of these blocks. You can refer to our guideline for keyword research and content development.

19 Target keyword should be inside the first paragraph

20 When developing content focus on EAT

21 Add List and Table to your contents

22 Improve UI/UX of your content

23 Internal linking structures

24 Create good outbound links in your page

25 Add images to your content and optimize them.

Please keep in mind that image optimization (or Image SEO) is not only adding keywords to the ALT attribute of the image. You can do the following things for perfect image optimization.

–      Name you image file properly 

      Google can get a clue about the content of the page. Although now Google’s Artificial Intelligence technology can identify the image, people still use filename with the keyword.

–      Add your keyword to ALT tag and description

This describes the image and visually impared people can use this to identify the image. Search engines also can use it to read about the image.

–      Select one of the three file types GIF, JPEG or PNG

–      Use correct size (width and height) for your image

–      Decrease the file size of the image to improve the load time of the web

–      You can use the SVG files (Vector graphics ) whenever possible

–      Use multiple images for responsive pages using srcset

–      Implement lazy loading for images

–      Use CDN for faster performance

–      Use browser caching to save images in your local computer and when you visit the page the second time you can load the page very fast.


You can read our guide for image optimization to study in details to optimize images

1 Include your target keyword in title tag

– Using modifiers like “best”, “guide”, “checklist”, “fast” and “review” can help you

2 Include your target keyword in first 100 words in your content

3 Include your target keyword in H2 tag at least one time

4 You can use your target keyword in your content 6 times

5 use external links to relevant sources

Meta Tags

We have the contents block in a page that is why we are using H1, H2, H3 tags in our page. What is important to google is what’s inside those tags so that google can understand the content of the page and index them for keywords (Kyle Roofs)

Do not focus on keyword ranking instead you can focus page performance. At the end of the day you need to monitor how many uses come to your web page. 

So there is no point to look at one keyword and go after it. In Google Search console you can see how many keywords you have for that ranked page and you can check the number of impressions of your web page for a particular keyphrase.

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