SEO requirements change day by day and people have invented lots of ranking factors now. If you want your site to be visible in the first page of Google you have to implement those ranking factors.
In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO
In this guide, we will see the important SEO factors you can implement in 2021
1 E A T
How google access your webpage or website, is the E.A.T .E.A.T stands for expertise, authoritativeness, and trustworthiness.
If you can develop premium quality contents for your website then you have higher chances of getting your website top of Google’s search result page.
So when you select an SEO strategy for your website, pay your attention to meet the E A T criteria.
2 Title Tag
This is a HTML tag which can be used to name your webpage. By looking at the title, the user should be able to identify what the page is about. SEO experts believe that title tag has little impact on ranking factor. But it is good to have an optimized title tag for your webpage.
When you write title tag do not use duplicate title across your web pages
Do not write poorly your title
3 Meta Description
What is a meta description?
This explains what the page is about and it may useful on SERP.
Meta description is not a ranking factor. Then why do you need to optimize meta descriptions?
- You can increase the click through rate (CTR)
- User can get idea about the page
- Eye catching title with good meta description reflect the quality content of your site
So properly optimized meta descriptions bring you more traffic and revenue.
If your website is built with WordPress CMS you can use SEO plu-ins to add these meta description to your page
4 Headlines
Headlines of your webpage play an important role to get the first impression of the users. So try to write compelling headlines to draw the attention of the users. If the user is impressed with the headline then they start scrolling your webpage.
You can follow the following tips when you write headline
– Write headline relevant to your content
– Include your target keyphrase in headline
5 Header Tags
These are HTML tags H1,H2,H3,H4,H5,H6
6 Write Engaging Content
When you write the content for your site, first focus your attention to the users of your site then you focus the search engine.
Do not develop the content for keywords instead develop the content to solve the pain points of the users of your website. Then people will love your content and they start engaging with the content you developed.
Early days, search engines just matched the contents for keywords and your website will be displayed when the user runs a query. But nowadays search engine is smart enough to understand the intent behind the searcher and it will display the result to match the intent of the searcher.
7 Keyword Cannibalization
You can build more pages targeting the same keyword with an idea of getting a higher rank in SERP and getting more traffic. Your idea is to get your pages in the search results page for the keyword you target.
But this is not going to work and your efforts are useless
Google does not show the results from the same domain name for the search query. Google will only show 1 or 2 search results from the same domain.
8 Content Audit
Before writing any new content edit the existing content of your website. By auditing the content you can find out the content you developed performing at the level you are expected.
You can analyse the URL in Google search console and find out how much traffic you get for a particular URL, How many impressions do you get for a given keyword etc.
You can do the content audit at the page level targeting the specific URL.
When you do the content audit make sure you cover the following things for better SEO.
(a) If possible audit every page in your site
(b) You can use audit template and follow the steps on it
(c) Find out the content gap in your site
(d) Find out the best performing pages and try to optimize those pages.
9 Image Optimization
Your article always needs an image to have an appealing look to your content. It also contributes to the SEO of the webpage. But you have to properly optimize the images to get the most out of the on-page SEO.
You can use the following things to optimize the images to get better ranking for your contents.