ON-Page SEO: Practicle Gude (2022)

Last Updated:February 4, 2022

Optimizing your webpage is more important these days when you look at the following stats.

  • There are 6 billion searches a day that now happens on Google
  • It was 3.5 billion in January 2020
  • Today, more than 90% of the world’s online traffic now originates from search. (Sparktoro)

You can do good design and add awesome content to your website hoping to get a higher rank in Google. There are two things If you think of how google algorithms work on your site. They are On-Page SEO and Off-Page SEO.

Another name for Off-Page SEO is Link Building.

In this post, we will see On-Page SEO in detail.

On-Page SEO is, optimizing web pages to get a higher rank in google and generate more relevant organic traffic to your WordPress website. 

Please remember that you are going to optimize a single page (URL) on your website under On-Page SEO. Some of the on-page techniques will be applicable to the entire website. For example, installing the SSL certificate.

You optimize the HTML code as well as the content of the website when you are doing On-Page SEO.

Most of the well-built WordPress has a good structure for SEO-optimized HTML code so that you do not have to spend much time editing those WordPress theme files.

On-page SEO is the foundation for a higher ranking in Google. If you want to beat your competitors you have to do the off-page SEO too.

These days, SEO experts know the importance of the on-page SEO of your website. They talk about a lot of things to improve your on-page SEO.

Due to Google’s Hummingbird and Rankbrain, on-page SEO is more complex than before. In the early days, people used to stuff keywords to the content of the webpage keeping track of keyword density ratio. That method no longer works in on-page SEO now.

While you develop high-quality, relevant, and user-engaging content you can do on-page SEO like using proper headlines, HTML tags (title, meta, and header), and images.

By doing so you can make sure that your website has a high level of expertise, authoritativeness, and trustworthiness.

Why is On-Page SEO important?

Your website needs to target visitors who would like to consume your services or products. On-page optimization is the technique you have to use to get targeted visitors to your website.

Another thing you can achieve with on-page optimization is brand and website awareness of users who are interested in your website. When your website starts to be visible in SERP users are aware of your website.

There are lots of SEO factors that affect on-page SEO. When you implement those in your webpage you will get more organic traffic to your website.

Show your web pages on Google’s search result page

Users can quickly and clearly understand what the site is about if you have a well SEO-optimized web page.

A search engine can understand the relevance of the web page easily

By implementing proper on-page SEO you can improve the search intent of your website which leads to higher visibility of your website to users.

Does the old SEO technique work in 2021?

Yes, indeed they work.

1 Search Intent

Understand behind the search query

Your page should match the search intent

How to find a related subtopic

A Analyze the top-ranking pages using a tool and grab related subtopics for the main keyword


3 Add LSI Keywords to your contents

When you search a keyword in google you can see a drop-down list of keywords in the search box and also at the bottom of the page. These keywords are called LSI keywords.

These keywords are very important to understand your content.

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4 Short and descriptive URL

Always use super short and descriptive URLs. According to the studies, shorter URLs rank better than longer URLs.

If your title tag is 10 Timeless Keyword Research Tips

Your url can be http://www.yourdomain.com/keyword-research-tips

Since users can see the text in this URL there is a high chance of clicking the URL if it best matches with the search query.

You will get backlinks with these types of URLs because these URLs can be easy to embed into website contents because of the descriptive URL

5 Target keyword in URL

Include your target keyword in the URL. In this post, it is “On-Page SEO”

In WordPress, you call this slug which can be easily edited with WordPress SEO Plug-ins

How do you edit the permalink?

6 Target keyword in Title tag, Description and H1 tag

There is a small correlation between exact match keywords in the title tag, description, and H1 tag. 
It helps searchers to identify your page is related to what they are searching for.

Properly written title tags and Meta descriptions result in a higher click-through rate on SERP

You can use synonyms if you do not like to stuff keywords to those places

7 Keyword Frequency

How many times are you going to use your keywords in your article or post?. I can not give you the specific number for this question.

When you create the content you can use seed keywords, synonyms, and related keywords properly to produce quality content for your user, not for the Search Engines.

8 Optimize your title tag for a higher click-through rate

Some believe that the title tag is a Google ranking factor. A high click-through rate is a ranking boost

How do you optimize?

  • Include numbers in the title. Titles with numbers get 36% click than titles without numbers


11 actionable methods for on-page SEO

  • Add brackets and parentheses to your title. Head lines with bracketed clarification get 38% high CTR that headlines without brackets


11 actionable methods for on-page SEO [Actionable Plan]

Google uses external links as a ranking factor. You can include 2-5 authoritative links in every article you publish. With these external links you can see considerable difference in SERP

When you add contents to your site you can add 2-5 links to your old posts. Make sure that those posts are relevant to your current page. Add internal links to a page which you want to boost

11 Optimize images with alt tags

ALT tag allows you to add descriptive text to your image

Why do you need ALT tag for your image

  • What happens when image load fails? It will show the file name but if you have ALT tag it will display ALT tag
  • Proving the text for the ALT tag of the image is the key to enable Web accessibility. Alt tag is used by screen readers
  • SE index the images property when you provide ALT tag texts. Web crawler can understand the context of the image 

12 Add structured data where needed

Structured data is not a ranking factor but  structured data can be easy for search engines to understand about the page and SE can show it where relevant.

If you can get a ranking position with structured data you can get more traffic to your website.

13 Contents should be simple and easy to read

When you write the contents of your page pay your attention to write simple, clear and easy to read contents always. 

This will enable the search engine to understand the context of your page and users also find it easy to read it or they can scan the pages quickly

Write simple and short sentences as you speak. Never write complex sentences 

14 publish long contents

When you analyze top ranking pages for a given keyword you can see that most of the top-ranking pages have a long-form of content.

Studies also proved that longer contents outrank the shorter contents. In other words, longer content means you cover the topic in detail and you can explain everything related to that topic so that users do not want to go to other websites to find out details about what they are looking for.

When you write longer contents you naturally add the LSI keywords and Google loves this kind of content.