When you build the site architecture of your website you have to consider two things
Internal linking plays an important role when you try to achieve above two goals
An internal link is a link from one of your pages to another page of the same domain. These internal links act as the bridges between pages.
Users and Search engines can easily navigate your website using these links.
Most of the webmasters neglect the importance of the internal link building.
But building Internal links are very important since a website with good internal link structure can serve users as well as search engine
Search engine can read your sitemap and index your pages without any issue but there should be a way to understand your site architecture and content clusters. If you can build proper inter linking structure then Googlebot can navigate thorough these pages and understand relationship between pages.
End result is; Search engine can understand what you are talking about in your site and it will evaluate the authority level of your website.
Within 2 -3 click people should be able to reach any page.
Consistency of your linking structure enable users to navigate site with confident and easily
Google’s PageRank algorithm assesses the authority of individual pages, so interlinking makes it easy to understand the relationship between pages.
What are the basics you should know?
An anchor text is a word or set of words that are linked to another page and they typically appear as blue text to the reader. So content around the anchor text sends a signal to the Search Engine, the relevancy of the linked page
In pure HTML code you can see the anchor text like this
<a href="" > Anchor Text </a>
This is how you see anchor text in your browser window. highlighted with blue color
Use keyword-rich anchor text whenever possible and make sure you anchor text is natural to web copy
Do not over optimize the anchor text (Do not do keyword stuffing)
Do not use exact same keyword to every link’s anchor text
Create one unique URL per unique piece of content. Do not mess your site content by creating several URLs to same piece of content
Do not use the same anchor text for different pages because Google will confuse with it
You can put the internal link closer to the top of your page so that you can reduce your bounce rate and improve Dwell Time.
Link to important pages and pillar posts
Use Dofollow in link to pass the authority to next page
You can create internal link from homepage to important page (or Pillar Pages) to pass the authority
Study how interlinks are used your competitors
It is very easy to build internal links with WordPress Block Editor. But you have to maintain separate document to keep track of internal links you are building.
When you building content silos you have to do it in systematical way
Do not make the internal link-building process complicated. You can just follow the best practices to build your links gradually.
If you are going to build a new website you can plan the site architecture and content silos early.
If you already have a website you can build internal links gradually and you see how the ranking goes up over the time
I hope this article helped you learn how to add internal links and organize them in WordPress. You may also want to see our WordPress SEO 101 Guide to boost your rankings