Google Page Experience

Google Page Experience

Last Updated:August 31, 2021

What is Google Page Experience?

Google defines page experience as:

Google Page Experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.

These signal consists of several existing Google search ranking factors, such as

According to the following diagram, you can see 7 ranking signals with Page Experience

Search Signals for Page Experience

Core Web Vitals

Detailed study of the Core Web Vitals

Core Web Vitals has the following components

Although you are not a coder or webmaster you should know this up to some extent as a person who is running a WordPress. Because now everyone is working to improve the Core Web Vitals with an expectation to improve Google’s page experience signals.


For those who are prepared, Core Web Vitals can be an opportunity to boost your ranking. Remember when someone drops in ranking someone else takes their spot. So when there are losers, there are also winners.

Neil Patel neilpatel.com

How to improve the core web vitals with WordPress (This is the main area we have to discuss)

There are two reports to be considered

  • Mobile
  • desktop

We do not know yet which one carries the most weight with respect to SEO.

Mobile first approach is the good one for your WordPress website because this will have high impact on your page experience signal

You can find three main things under Core Web Vitals:

largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS)

Largest Contentful Paint (LCP)

The largest contentful paint is the metric that measures the time a website takes to show the user the largest content on the screen, complete and ready for interaction.

In simple terms:

In your WordPress website, the largest content can be an image, and the time taken to visible that image on your browser is the largest contentful paint.

largest contentful paint

How to measure the LCP

How to improve LCP in WordPress


You can check my full guide to Largest Contentful Paint to learn more about that metric and discover the ways to optimize LCP with WordPress. 

First Input Delay (FID)

Definition 

FID measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.

In simple terms:

Sometimes browsers delay the response to action when you click a link or button while page loading. This delay is called the first input delay.

First Input Delay

This happens when a user tries to do some action (click a button or link) while the page is loading.

Measures a page’s input delay (a.k.a. input latency). 

A good FID score is 100 milliseconds or less.

FID is one of three Core Web Vitals metrics 

When you include Youtube video it will include lot of JS code


You can check my full guide to First Input Delay to learn more about that metric and discover the ways to optimize FID with WordPress. 

Cumulative Layout Shift (CLS)

When you click on the menu or button while loading the page, button or menu should not move. This is what layout shift addresses about.

What is good CLS score?

Cumulative layout shift

You can check my full guide to Cumulative Layout Shift (CLS) to learn more about that metric and discover the ways to optimize CLS with WordPress. 

Mobile Friendliness

Over half of the internet traffic comes from mobile devices.

One can argue that you have to optimize your website for mobile. It is true 

But …

Before going to the mobile-first approach you have to decide your buyer’s persona and the percentage of traffic that comes with mobile devices.

Google uses mobile-based web crawlers and does mobile-first indexing. So your website should be visible properly on mobile devices. Otherwise, your website will not rank well on Google.

Tools to test mobile friendlyness

Google Mobile Page Tester